We finally entered the metaverse. Join us as we take another step in this disruptive and progressive path. In the metaverse we
can explore the idea of augmented reality, allowing us to “enter” different environments, such as a store, and have access to
items that are on sale, such as clothing and accessories, which allows us to customize our avatar, carrying it us to other worlds
and shaping virtual identities.
This is also our challenge in the Fly London Experience - bringing together the physical and virtual world.

Alexandra Moura’s Creative Direction

With Alexandra Moura’s creative direction we created the Fly London Experience, available on the platform Roblox, where you can play four mini videogames developed within a partnership with the department of Cyber-Physics Systems at Escola Superior de Tecnologia at IPCA (Instituto Politécnico do Cavado e do Ave). The designer also worked in a number of skins, based on urban looks designed for target audiences, taking into account their references and tastes, whether in fashion trends, extreme sports, concern for Nature, music artists and films.
The Portuguese designer was also responsible to think about the decoration and all of the elements of the virtual shop, curating all the magical and futuristic world of our Fly London Experience.

Virtual shop

Besides the game, the space also has an exclusively virtual shop. You earn fly points as you play and you can buy the new skins designed by Alexandra Moura considering Fly London’s DNA. All parts, accessories and shoes were designed to cross from the virtual world to the physical.

Futuristic world of our Fly London Experience.

For the creation of the store, the concepts and inspirations come from science fiction and fantastic films such as Alien, Avatar and The Fly by David Cronenberg. The concept of a magical world, dreamlike, futuristic but also natural were the keys to the FLY LONDON EXPERIENCE, without ever losing classic and traditional references of several cities. This experience takes the player to feel different sensations and emotions in a special place.

Play here >

Join us at another world.